that appears in the STRIVE LOGO is a replica of an Indigenous Australian spear.
It is used as a weapon for hunting and gathering.
The arm that throws the spear must have aim, precision and effort.
The spear is a symbolic reminder of direction, moving forward and to always STRIVE for a purpose.


Image courtesy of NRL

> STRIVE BY GI is designed to allow you to express your own style,
with an undertone of a community, bound together <

The range depicts a streetwear and casual range,
the design and selection of garments ultimately have the below in mind:
> Simple but smart street style
> Can be dressed up... or dressed down
> Comfort and durable
NOT a fast fashion brand, STRIVE aim to produce quality products that are designed to last.